What's worth your money at the beauty counter

Deal Clarity, Real Value

Product breakdowns and buying guides focused on what matters most before you spend.

Mascara wands and tubes on a makeup tableMakeup

Cheap Mascara vs Cult Mascara: My Blind Test Fooled My Own Sister

I asked my sister to guess which eye had the $29 mascara and which had the $9 one. She guessed wrong three times out of four. Here's which drugstore mascaras earn the swap.

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Several perfume bottles arranged on a dresserFragrance & Dupes

Designer Perfume Dupes, Ranked by How Long They Actually Last

Fragrance dupes have exploded. Some smell close at first spray and vanish in an hour. I wore six dupes against the originals and tracked the drydown, not just the opening.

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Sunscreen bottles lined up on a sunny windowsillSkincare

Five Mineral Sunscreens on Medium-Deep Skin: Which Ones Don't Turn You Into a Ghost

Mineral sunscreen has a white cast reputation for a reason. I tested five popular formulas on medium-deep skin in daylight, and only two passed the selfie test.

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Hair straightener and spray bottles on a bathroom counterHaircare

Heat Protectant Sprays Tested With a Thermometer and a Lot of Split Ends

Heat protectant is the most skipped step in haircare. I compared cheap and salon-priced sprays on damaged hair over a month of flat ironing, and found where the money matters.

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Two skincare serum bottles on a bathroom shelfSkincare

I Used a $15 Drugstore Retinol and a $90 Serum for Eight Weeks. One Side of My Face Won.

Split-face test, two retinol products, one very irritated left cheek. The cheap bottle did more than I expected, and the expensive one taught me something about packaging.

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Foundation bottles and a makeup sponge on a vanityMakeup

I Wore Four \"24-Hour\" Foundations Through a 12-Hour Shift. Here's What Actually Stayed

Long-wear foundation claims are wild. I tested four through real shifts, a hot commute and too much coffee. One held up, one cracked, two slid off my nose.

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Silk pillowcase on a neatly made bedHaircare

Is a Silk Pillowcase Worth $50? Three Months of Bedhead Data

Silk pillowcases promise less frizz, fewer creases and better skin. I slept on silk, satin and plain cotton for three months. Some claims hold up. Most are overstated.

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Wrapped perfume gift set boxes with ribbonFragrance & Dupes

Perfume Gift Sets Are Usually a Better Deal Than the Bottle. Usually.

Holiday fragrance gift sets bundle a full bottle with minis and lotion. I ran the per-milliliter math on popular sets. Most are solid deals, a few are pure filler.

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